Enhancing B2B Selling with Augmented Reality
The Next Tech Revolution
“Think about the Industrial Revolution. The countries that had a first-mover advantage in industry grew so much faster than other countries. We still call some of those other countries ‘developing countries’—they never caught up...First movers with AR will have a
3-5-year advantage on their competition, who may never catch up and could be run out of their market.”
Index AR Solutions
The next technological revolution is upon us. Augmented reality (AR) is going to completely change how we live our lives, and all signs are pointing to the AR industry exploding in the very near future. Recent projections have the industry’s compound annual growth rate at 55.71% between 2017 and 2023 (“Augmented reality market,” 2017). Another projection estimates growth will be even higher with its market valuation to be about $61.39 billion by 2023, up from $2.39 billion in 2016 (Hills-Duty, 2017). While these growth projections are impressive, they underestimate the impact that augmented reality will have on creating value for enterprise clients. This white paper explores an opportunity that enterprise augmented reality presents within business-to-business commerce, specifically by enhancing business-to-business (B2B) sales.