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Michael McCarthy
Vice President Implementation


As Vice President of Implementation, Michael drives the post-training implementation program that helps ensure learning sticks, and positive habits take shape. Michael also tracks ROI based on how changed selling habits lead to greater sales results. The average return generated from training and his implementation program is 10 to 1.


Michael is also the author of the first published research on how augmented reality is revolutionizing B2B sales. Based on his deep understanding of learning psychology, he believes that selling organizations within any industry that utilize AR effectively will see greater sales success than ever before.


Fun Fact: Michael has been a state champion Rugby player four different times—
twice while playing at James Madison University and with two different clubs after graduation.


Personal Mantra: Every day is an opportunity for greatness.

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